Shopping Centre PromoDavid Cazalet’s shopping centre promotion is unique. It’s not all about presenting a show! The centre is clicked into nostalgia mode weeks before the shows, with David (aka Elvis), having his picture taken throughout the centre. Local press are invited which creates some interesting publicity. During show week, it’s normal to do 6 x 30 minute shows in a suitable area, in or outside the centre.
The promotion can include hook lines such as “King Size Savings” etc, but no two retail environments are the same and each promotion is customised for your particular situation. This promotion has been very successful with Westfield and Lend Lease as well as regional and smaller mall style shopping centres.